Below is our fourth granular examination of Facebook’s demographics and statistics directly from their Social Ads platform. There has been a staggering increase in the number of 55+ users – with total growth of 513.7% in in the last six month alone. The spreadsheet used to create the graphic below is here.
.Additional top insights:
- 70.8% increase in total US users over the last six months (71,901,400 total)
- 54.6% of users are female
- 142.4% increase in the number of users from Atlanta – the fastest growing metro
The most troubling statitics we’ve seen are that there are 16.5% less high school users, and 21.7% less college users. There have been rumors that these younger user groups are being aliented by their parents joining the service, and this data seems to prove it.