When people ask me what iStrategyLabs does I usually say the following:

“We bring communities together online and off, adding value to them in order to stimulate word of mouth in an authentic and relevant way.” So how does that actually play out?

With the example of NASDAQ, we painstakingly integrated streaming financial data into the StockTwits community (something these traders thrive on) and presented them with the opportunity of a lifetime – to ring the closing bell at NASDAQ MarketSite in Time Square through a Twitter based contest.

Here’s the video recap:

We’ll be following this up with another terrific opportunity for traders to get together with NASDAQ at the MarketSite. Stay tuned and follow the @DataJunkies if you want to learn more.