At iStrategyLabs we’re fascinated with hyper-targeting marketing campaigns using social advertising. These client campaigns have been some of our most successful to date. Our “Facebook Demographics and Statistics Reports” has been written about in articles and covered on the radio/tv hundreds of times around the world. So, in our relentless pursuit for granular information regarding people on the web, and spurred by a conversation with some folks at the Human Rights Campaign we thought it might be interesting to analyze the gay and lesbian population counts on Facebook globally.

Analysis of sexual preferences for Facebook users in the United States

Facebook_gay_men_lesbian_statistics_united_states_2010

Key insights:

  • Number of US gay males on Facebook: 457,960 or .4% of all US Facebook users
  • Number of US lesbians on Facebook: 1,768,780 or 1.6% of all US Facebook users
  • Highest number of gay males of any age is 27,640 at 19 years of age
  • Highest number of lesbians of any age is 102,800 at 19 years of age
  • The highest percentage of gay male US Facebook users is 1.72% at age 21
  • The highest percentage of lesbian US Facebook users is 2.34% at age 22
  • Total sample size is 111,281,280 users with 65.6 not reporting a sexual preference

Analysis of sexual preferences for Facebook users in US cities and foreign countries

Facebook_gay_men_lesbian_statistics_for_countries_and_cities.1

Key insights:

  • New York City has the highest gay male user count at 20,960, representing .94% of New York Facebook users
  • New York City has the highest lesbian user count at 55,500*, representing 1.66% of New York Facebook users
  • Washington DC has the highest percentage of gay men using Facebook at 1.20%
  • Second only to New York City, Los Angles has the largest homosexual population on Facebook

*Washington DC’s lesbian Facebook user count is so high (128,280) it is questionable

  • The UK has the greatest number of gay men on Facebook at 131,800 users outside of the US – .6% of the UK user base (compared to 457,960 or .4% of all US Facebook users)
  • Pakistan has the highest percentage of gay male users at 2.0%, 5 times that of the US
  • The Philippines has the largest lesbian user count at 842,540, a full 6.66% of users in that country

About the data:

All data was collected using Facebook’s Social Ads platform – this data is elective, meaning users volunteer this information and are not required to provide it. A full excel spreadsheet of this information can be downloaded at Scribd:Facebook Gay Statistics 2010