Updated – checkout the recap video:

Updated – checkout Sweetlife Documentary Trailer:

If you live in DC, you’ve probably been to sweetgreen, the mid-Atlantic based eco-friendly restaurant group that leads the national charge in sourcing delicious local and organic ingredients with an underlying commitment to their community. In fact, their Dupont Circle location is right across from the iStrategyLabs office and their founding team has become fast friends and clients of ours.

What you, and the rest of country probably also heard this morning is that sweetgreen will be extending this commitment to their community out of their restaurants and onto the lawn of the Merriweather Post Pavilion this April 30th at the Sweetlife Festival.

Guess who is headlining? The Strokes.

When sweetgreen approached us to be the social marketing agency for the festival we sprang immediately into action, by planning all manner of social experiences for the event as well as developing a striking brand identity for the sweetlife festival – bringing together all the components of the brand sweetgreen has worked so lovingly to define. This includes a commitment to eating and living local, lowering your carbon footprint and environmental impact, and living life to the fullest with flavorful music.

We then designed and developed a microsite to not only announce the festival and the crazy exciting headliner, but also to serve as a platform to deliver this awesome new brand to the digital world for years to come.

If you visit the sweetgreen facebook page you’ll see a custom tab carrying a sweepstakes campaign. Enter your e-mail and you’re automatically entered into a sweepstakes. You love it because you get a chance to win backstage passes and tickets to the festival as well as cool sweetgreen swag.

Stay tuned for more news on the festival including the announcement of the rest of the line-up and some crazy cool digital+experiential activations to help you live the sweetlife at Merriweather Post Pavilion on April 30.

And by all means go sign up for that presale code NOW. You won’t want to miss this!