We recently had the good fortune of working with Ford as our presenting sponsor of DCWEEK – our 10,000+ person festival focused on bringing together designers, developers and entrepreneurs to do great things together. Check out the sweet recap video:
Ford was the perfect fit of DCWEEK because they continue to push the envelope using social media to engage audiences across the web. At DCWEEK Ford also used iStrategyLabs’s brand new social data visualization technology called Grandstand enabling them to show fans photos, tweets and klout scores in real-time.
As if that weren’t enough, we collaborated with world famous Charm City Cakes to build the “Ford Tweeting Cake“. Simply, when you tweeted with the right #hashtag, the cake would say your tweet. Super fun, super social, super experiential. What else could you ask for? The mini-documentary we produced about it says it all:
The Ford Tweeting Cake is part of the inspiration behind a new product/service offering we’re working on called Social Machines™. After building the cake, a FourSquare Unlock Box, Grandstand and playing with other digital + physical mashups, we’re almost ready to roll out the Social Machines offering for brands and organizations that want to infuse the physical word with social data…in order to remote-control it. Most soon!