This year at SXSW General Electric tapped iStrategyLabs to build a Social Machine™ that would excite and delight festival-goers.  Meet the GE Social Fridge: a Vintage 1939 Model refrigerator that has been hacked to pop open after 10 people have checked-in to it on Foursquare, revealing a cache of ice cold beer. It’s paired with a custom Grandstand instance so you can see on a flatscreen how many check-ins are still required to open it.

GE Social Fridge Recap:

Time lapse of the GE Social Fridge construction:

The GE Social Fridge in Action at SXSW:

The Grandstand Real-Time Data Visualization