Our Social Machines™ work focuses on bridging the online and off by enabling real-time social data to affect things in the real world.

What started with a Foursquare Lockbox soon morphed into a GE Social Fridge and a Thought for Food Social Vending Machine.

Today we’re proud to show the early prototype of our most diabolical Social Machine to date.


Meet Paintbot: an Arduino powered paintball gun that can be fired using Tweets.

Big props to ZachTaylor, Nathan and Mike for creating this in less 12 hours.

The video speaks for itself. Note: The Paintbot is offline at the moment for cleaning :)