Our Social Machines™ work focuses on bridging the online and off by enabling real-time social data to affect things in the real world.

What started with a Foursquare Lockbox soon morphed into a GE Social Fridge and a Thought for Food Social Vending Machine.

Today we’re proud to show the early prototype of our most diabolical Social Machine to date.


Meet Paintbot: an Arduino powered paintball gun that can be fired using Tweets.

Big props to Zach, Taylor, Nathan and Mike for creating this in less 12 hours.

The video speaks for itself. Note: The Paintbot is offline at the moment for cleaning 🙂

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