With a stunning property portfolio and a national reputation as a leader in redevelopment of historic properties, we knew we would need to build an online property that would compliment their physical property portfolio and beautifully showcase their work.
We quickly uncovered that the most important aspects of the user experience would be to easily find properties and contact a leasing agent to arrange a tour of the space.
We designed a stunning property showcase with the user in mind. Large photos are the centerpiece of the site, with easy options to find and download property information, location maps, news and more. On mobile and tablet devices, task-oriented features are prioritized to enable easy navigation and use on the go.
Here are a few of our favorite features of the site:
Fully responsive design
The website is built to handle a wide range of uses, from full corporate presentations at the Douglas Development headquarters, to mobile users looking for directions to a property tour. At the website’s largest size, property photos are in the spotlight. When it scales down to mobile (and tablet) through the responsive design, task-oriented features are prioritized, allowing you to quickly pull up the property map and directions to get to your tour of the space on time.
Homepage carousel with parallax animation
Look closely at the homepage and you’ll see that the big, beautiful building photos are complimented by moving clouds and sky. The perspective is meant to emphasize the subtle details and character of the architecture, and leads you into the website wanting to see more.
Easy search and sort property filters
Look for properties by type, availability, and location. If you’re looking to lease a commercial or residential space in the DC area, there’s no easier way to find it than on the Douglas Development website.
Easy options to schedule a tour
Learn more about the property, and find the perfect space. After you’ve found the perfect space, scheduling a tour with one of Douglas Development’s leasing agents is only a click away.
Map embeds with custom branding
Easily find property locations and directions to site visits. On your way to a site visit, the easiest way to get there is to pull up the Douglas Development website and get Google Map directions directly from the property profile.
Social media integration
See behind-the-scenes photos from construction through completion on Twitter. Want to see what’s happenning behind the scenes at Douglas Development year-round? Check back regularly to see fresh photos on Twitter from property sites around town.
Custom content management dashboards
We designed custom page templates and dashboards to make content entry and updating a breeze. If the front-end couldn’t be easier to navigate, the back-end couldn’t be easier to manage. We customized the CMS in WordPress to give Douglas Development all of the tools they needed to keep the website looking great, and up-to-date.
We’re thrilled to have worked with Douglas Development on this project and have the opportunity to showcase work by one of the leading companies in the DC area.