Because of NFL regulations, brands are not allowed to actually use the official name of Sunday’s event (hint: it rhymes with Stupor Troll) or the participating team names (The Denver Wild Horses and the Seattle Ocean-bound Predatory Birds) without permission.
Be careful to stick with these regulations when posting, blogging or tweeting!
Here’s 10 clever ways to reference the “event” without violating any copyright laws:
- The Big Game: in 2013 it was the most watched telecast so “big” might be an understatement.
- Super Sunday: it’s like Black Friday and Cyber Monday for football!
- Football’s Big Night: in some households this could mean every Sunday and Monday night during regular season.
- The 48th Annual Last Football Game of the Season: because truth.
- Not Halftime: although actual halftime is a big deal. Roughly 3 million people tuned in just to watch Madonna perform in 2012.
- Wholetime: because everyone likes a good play on words.
- Excuse to drink on a Sunday: as if you need an excuse to power through one of the 57.1 million cases of beer that will be sold.
- Puppy Bowl for Humans: did you know they’re doing a kitten bowl too? Copy cats.
- The sporty stuff around the great commercials: airtime is running an average of $150,000 per second so the sporty stuff better be good.
- Superb Owl: Not a Harry Potter reference.