Our beloved Social Cooler just got a 2014, iBeacon inspired face-lift. Previously triggered by Foursquare check-ins, the Social Cooler now utilizes proximity based Bluetooth Low Energy (BTLE) as its opening prompt.

For the BTLE set up to function there are two necessary components: a peripheral and a central signal. An iPhone advertises its data (peripheral signal) and an iPad connected to the cooler listens for the devices in range (central signal). The iPad  then sends a signal to the server with the number of devices in range and the server responds by sending a signal back to the Social Cooler when the preset number of devices are in range (in this case we ‘required’ a threshold of 4).

Proximity = Beer?  Yes please.