BeardSwipe is the greatest invention since beards made men. It is revolutionizing mobile accessibility and security. It is an app that allows you to store your unique Beardprint using patented Beardprint Recognition Technology (BRT) to create a safe and convenient way of accessing your phone: by swiping your phone on your full and luscious beard.

BeardSwipe is also an April Fool’s stunt.

The iStrategyLabs team put together a full user experience to ensure the prank was completely believable. Users arrived at a striking single-page website that elegantly communicated the full offering of the BeardSwipe app. The site drove users to a marketing video, featuring many of our bearded and not-so-bearded team members. When users clicked the Download The App button they were taken to the iStrategyLabs website and informed that they had been pranked.

A full social media campaign on TwitterFacebook and Instagram was created to support the stunt and drove over 75,000 site views, over 75,000 video views and 5.75 million Twitter impressions. The campaign was featured in VentureBeat, Huffington Post, and ABC News.

Fake Mobile App Screens:

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Landing Page:

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Highlights from Media Coverage:

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Video Stats:

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Website Stats:

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Twitter Impressions:

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