[Updated: Read the Business Insider Coverage Here]

USA MrRobot E3 from ISL on Vimeo.
Find out more on twitch.

We’ve been working furiously over the past few months to execute a first of its kind campaign to promote USA Network’s new show Mr. Robot. We’ve hacked Twitch and E3 — the biggest video game streaming platform and conference respectively. We’re deleting over $100,000 in consumer debt in real time. What’s not to like? Visit whoismrrobot.com/live and have a look at some of the campaign creative the ISL team has been jammin’ on. We will be live from our studio in Washington DC from 6/18 to 6/20 (6PM – 12AM EST), join us! Check out some of our design assets and shots of the set below.


Campaign Overview
USA MrRobot PreRoll from ISL on Vimeo.


Example “Hack” of E3’s Stream
USA MrRobot E3 Day 3 from ISL on Vimeo.
Find out more on twitch.


Other Campaign Graphics & Imagery

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