Some founders think that the day you sell your company is “the end”; that you’ve sold your baby. I never set out to do that — so for years I resisted all the offers that came our way, of which there were many. Over time, it became clear to me that this company had grown up and needed a bigger canvas to paint on. With nearly 90 people on the team, we’re no longer a small company. We’re no longer a minor league player. And while I’m sure we’ll retain our scrappy underdog mentality — we’ve done a deal so that our major league ambitions can be fully realized. 

Today I’m proud to announce that J. Walter Thompson Company, part of WPP, has acquired iStrategyLabs.

[Full Press Release]

JWT Logo

We will be the force behind its real-time content marketing and online-plus-offline campaign work. We will continue to operate independently out of Washington DC, while building an office within J. Walter Thompson Company HQ in New York.

If you’ve followed our work, you know that our focus has always been to marry creativity, technology, strategy and content for the purpose of delivering the most innovative and impactful work possible for our clients.

In our short nine year history, we’ve had the pleasure to work with 21 of the Fortune 500 on campaigns that have netted 20 Cannes Lions, innumerable other awards, and have resulted in ISL being named an Ad Age Small Agency of the Year in 2014 and 2016. We’ve invented insanely cool robots and internet connected devices, built a 12,000 person festival from the ground up, moved offices three times as we kept busting through the walls as we grew….and we’ve got so much more to do.

Aside from telling you about our big news — there’s nothing more to do but thank every last one of you that have been a part of this journey to date. The deepest heartfelt thank you’s go to:

  • The ISL employees for all the insanely hard/great work they do every day. You truly impress me more and more with each new project and adventure.
  • The ISL employees who’ve been with the company since nearly the beginning. You’re insane. What were you thinking? I’m amazed you stayed! Great decision!
  • The ISL alumni who have gone on to do great things — from founding their own companies, to working in non-profits and government organizations making life a little better for our fellow humans.
  • Our clients who know that we’re hell bent on impressing them by bringing our best everyday. I especially want to thank our earliest clients who hired ISL when we were just getting started. You were angel investors in our American dream come true.
  • The DC tech, creative and entrepreneurial communities which this company grew up within, drew inspiration and talent from, and invested so much back into. A company is nothing without the tribe that surrounds it. There are 10s of 1000s of you that have collaborated with us, attended our events, promoted what we were doing and/or merely told someone “you’ve got to talk to iStrategyLabs”.
  • All of my family, friends and mentors who’ve been a sounding board overtime. We’ve tried to make you proud!

I believe we’re just getting started. There’s a lot more magic for this team to bring into the world. I’m looking forward to the journey ahead!


Peter Corbett, CEO, iStrategyLabs (bio)

Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson Company, Peter Corbett, CEO, iStrategyLabs, Tamara Ingram, Global CEO, J. Walter Thompson Company

Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson Company

Peter Corbett, CEO, iStrategyLabs

Tamara Ingram, Global CEO, J. Walter Thompson Company