After seeing countless startups and brands launch with cringeworthy names (even some that blatantly violate live trademarks), we decided to do something about it.

Meet Viable (, an iOS app that pulls from multiple data sources to show you if (and how) your startup, product, company, or brand name already exists in the universe, giving you a unique “viability score”.


Viable helps you check a specific name’s:


Download it from the App Store today! 

And now Viable is available as an Alexa Skill.


Why AF? We used our own app to determine a viable URL ( and fell in love with it. #Meta