Unless you’ve been living under a social media rock, you’ve probably heard that Twitter rolled out tweets with 280 characters to all users. See the full update on Twitter’s official blog post.
Some people hate it…
Twitter’s destroyed its USP. The whole point, for me, was how inventive people could be within that concise framework. #Twitter280characters
— J.K. Rowling (@jk_rowling) November 8, 2017
I will NEVER use 280 characters nor will I favorite or retweet a tweet with them. THIS IS MY FIGHT SONG
— christine teigen (@chrissyteigen) November 8, 2017
Others love it…
In the criminal justice system, sexually based offenses are considered especially heinous. In New York City, the dedicated detectives who investigate these vicious felonies are members of an elite squad known as the Special Victims Unit. These are their stories. *DUN DUN*
— Law and Order: SVU (@nbcsvu) November 7, 2017
Daaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
Bears.Thanks, @Twitter.
— Chicago Bears (@ChicagoBears) September 27, 2017
In a coat of gold, or coat of red
A lion still has claws
And mine are long and sharp, my Lord
As long and sharp as yours
And so he spoke and so he spoke
That Lord of Castamere
And now the rains weep o’er his hall
With no one there to hear
#RainsofCastamere#Twitter280characters— Game Of Thrones (@GameOfThrones) November 8, 2017
And some might be going little over the top…
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??— Ledo Pizza (@LedoPizza) November 9, 2017
Just like any other platform update that has been met with upfront criticism, we can assume seeing 280-character tweets will soon become the norm. In the meantime, brands should consider how and if they want to leverage this feature for social storytelling on the platform.
Are you pro-280 or 140 all the way? Let me know @anastaciadarby.