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4 Tips & Tricks for Healthier Digital Habits in 2019
Development

So You Want to Build a Website: A Developer’s Guide

Let’s skip the preamble here. You clicked this link to get our take on things you should consider when establishing an online presence – so onward! First, we are going to…

Emerging Technology

Autonomous Vehicles: Everything You Need to Know for 2020

Pump the breaks: Why Autonomous Vehicles Aren’t Ready Introduction: AVs following the trend of EVs We talk about AVs — or autonomous vehicles — as though they’re already a part of daily life. As you read this, they’re…

Taste the Airline: The Case for Integrated Experiential Advertising

Traditional Ads Alone Just Won’t Cut It. Our world is positively drenched in advertising. Before you fall asleep tonight, you’ll have likely seen upwards of 5,000 ads today alone. But even in today’s over-saturated ad landscape, reaching the right consumers (and…

Websites Aren't Dying: Adjusting Your Digital eCommerce Strategy in 2019

What’s happening A Medium article raised some hairs on the necks of CMOs recently, proclaiming loudly and confidently that websites are dying. The author isn’t wrong. Website traffic is seeing a decline – a slight decline, but a decline nonetheless…

An Industrial Designer's Guide to Replicating Products with 3D Printing

Intro We recently finished a project for Proctor and Gamble that set out to highlight the sustainability efforts being put into some of their most popular products. The concept was a three-walled interactive video display that was triggered by placing one of 6…

Marketing

Living in a Post-Fyre World: The Future of Influencer Marketing

The Rise and Fall of Fyre Festival: An Introduction Like a rollercoaster, Fyre Festival had a swift climb and a steep drop — only nobody looks back on it with thrilling…

Strategy

Listen Up: It’s Time We Buy Into Podcasts

Breaking News As the number of social media users increases year over year, so do the advertising dollars poured into those platforms. Ad revenue on social eclipsed $51 billion
Marketing

Why Investing In Analytics Talent Should Be Your Top Business Priority

Analytics. To many it’s critical to business, measuring how successfully a product is selling, a message is making an impact, or how customers engage with your brand on digital platforms.

Marketing

A Definitive Answer to, “When Is The Best Time to Post on Social Media?”

Do post times matter on social media? “The algorithm.” You’ve heard it more times than you can count – the ever present obstacle standing between brands and their fans. As brand…

Industry

4 Tips & Tricks for Healthier Digital Habits in 2019

“The price of anything is the amount of life you exchange for it.” – Henry David Thoreau Today it seems every product is competing for our attention. Bright colors, notifications,…

Emerging Technology

5G, as Explained Using a Coffee Shop Analogy (Plus What to Know for 2019)

Originally published on Medium. See the original post here. 5G. So buzzy, yet so misunderstood — from the tech that powers it, to the carriers that supply it,…

Development

Four Amazon Alexa Upgrades and Features I Can’t Wait For In 2019

Ah, 2018. What a year. It was full of new, challenging projects for me. From a larger-than-life slot machine for Lyft to a massive web…

Industry

“Woke” as a Business Strategy: An Explainer, and How Not to Screw It Up

Wokenomics, wokevertizing, woke capitalism, woke as a business strategy. Call it what you want, but the definition is the same: companies bandwagoning social justice causes in the name of branding and selling…