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Augmented Reality: Everything You Need to Know for 2018
Marketing

New Innovations in Luxury: How Gucci, Burberry, and Others Are Crushing It

Introduction Forget glossy catalogue spreads and ostentatious storefront displays: a 2017 Deloitte report found that more people would prefer to shop luxury goods online than in stores. People…

Experiments

Introducing BitcoinRegret.Club: A Simple Tool Designed to Quantify Regret

Welcome to the Club Most of us missed the boat on bitcoin, which is a shame because if you’d invested some spare change in 2010, you’d be able to buy

Breaking! We Turned #FakeNews Into An Arcade Game

🚨 THIS IS NOT #FAKENEWS! 🚨 A well informed populace is a foundational element of democracy, and recently that foundation has fallen under siege. Regardless of political lean, about two thirds of U.S. adults say completely made-up news “causes a great deal of confusion about the basic facts of current issues and…

The UI Toolbelt: 10 apps to get sh*t done

Every team has their own set of tools they think are the cat’s pajamas. With so many apps to choose from and so many workflows emerging from the ether, it’s no wonder designers are having a hard time figuring out where to turn. Don’t…

10 Social Media Mistakes Made by Small Businesses (and How to Solve Them)

Social is hard. We get it. But fret no longer, we come with solutions… 10 to be exact. They’ll cover the biggest mistakes we see small businesses making on social media. As an added bonus, they (almost) all cost zero dollars. 1. Being inconsistent This no-no is three-fold, but let’s start with…

Strategy

Platform Update: Instagram Collection Ads

What’s New? Instagram has introduced a new shoppable ad unit in an effort to advance the social platforms e-commerce efforts. “Collections” were first tested on Facebook where they received very positive feedback from…

Strategy

Platform Update: Facebook’s Latest News Feed Update

What’s happening? Facebook is making a number of changes to the News Feed with the intention of bringing users closer together. Over the next few months, the platform will be making updates to the News…

Experiments

We built an AR Portal to Instagram; Introducing InstaGallery

Scrolling through Instagram is like sprinting through the Moma. Instagram is like a digital art museum. Tiny creations, framed by your phone’s polycarbonate casing. Sometimes still, other times moving, sometimes black and white, other times…

Design

Every (Major) AR Development Platform and Why It’s Important

Note: If you have little to no knowledge of AR, read this first: Augmented Reality: Everything You Need to Know for 2018  Introduction Over a billion people (between Android, iOS11, Facebook mobile…

Design

Augmented Reality: Everything You Need to Know for 2018

AR is somehow both old and new news. Pokemon Go. The dancing hot dog. Google Glass. That thin yellow line on football broadcasts representing the first down marker. These are all…

ISL News

ISL’s Community Engagement Committee: A Year in Review

It has been a busy year for our Community Engagement Committee (CEC). Each year, our team organizes a number of community engagement programs with the DC metro area– that includes service projects,…

Design

The DOs and DON’Ts of Creating Effective UGC

Introduction Whether you know it or not, you’re a content creator. When you snap a photo of your dog (or perhaps a stranger’s dog) being adorable, when you share your latest…

Development

Building a Better Tech World: 4 Ways to Create a More Inclusive Workplace

2017 was a tough year in the tech industry – no, not financially; we’re talking about, you know, women and minorities in tech (see relevant scandals: Uber,…