Since the dawn of 20th century advertising, TV has been king. TV is still king. And TV is likely to remain king… for now. But our ever-evolving media consumption habits – namely,…
Addys, Webbys, and Shortys – oh my! The first half of the year has been a solid one for ISL. We were nominees, honorees, finalists, and winners. We created some incredible projects and…
Traditional Ads Alone Just Won’t Cut It. Our world is positively drenched in advertising. Before you fall asleep tonight, you’ll have likely seen upwards of 5,000 ads today alone. But even in today’s over-saturated ad landscape, reaching the right consumers (and…
What’s happening A Medium article raised some hairs on the necks of CMOs recently, proclaiming loudly and confidently that websites are dying. The author isn’t wrong. Website traffic is seeing a decline – a slight decline, but a decline nonetheless…
Ah, 2018. What a year. It was full of new, challenging projects for me. From a larger-than-life slot machine for Lyft to a massive web platform that bridged two brands. But let’s not forget those Alexa skills. Perhaps…
For those that love and loathe time tracking – Last year, I was fortunate enough to see Rahaf Harfoush speak at our office about her (then)…
What if your eyes were search engines? No more scouring the web to find the brand-less t-shirt you saw on Instagram. Gone are the days of guessing keywords to Google…
Let’s talk AR/VR and Apple’s most recent developer conference (which at the time of writing is still ongoing). The Apple keynote mentioned a few large updates to how Apple is going to be evolving…
At ISL we have no shortage of desire to make our lives easier by leveraging technology. I can’t count the number of meetings I’ve been in where we’ve talked about automating X…
Let’s skip the preamble here. You clicked this link to get our take on things you should consider when establishing an online presence – so onward! First, we are going to…
Pump the breaks: Why Autonomous Vehicles Aren’t Ready Introduction: AVs following the trend of EVs We talk about AVs — or autonomous vehicles — as though they’re already a part of daily life. As you read this, they’re…
The Rise and Fall of Fyre Festival: An Introduction Like a rollercoaster, Fyre Festival had a swift climb and a steep drop — only nobody looks back on it with thrilling…
Breaking News As the number of social media users increases year over year, so do the advertising dollars poured into those platforms. Ad revenue on social eclipsed $51 billion