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"Woke" as a Business Strategy: An Explainer, and How Not to Screw It Up
Industry

4 Tips & Tricks for Healthier Digital Habits in 2019

“The price of anything is the amount of life you exchange for it.” – Henry David Thoreau Today it seems every product is competing for our attention. Bright colors, notifications,…

Emerging Technology

5G, as Explained Using a Coffee Shop Analogy (Plus What to Know for 2019)

Originally published on Medium. See the original post here. 5G. So buzzy, yet so misunderstood — from the tech that powers it, to the carriers that supply it,…

Taste the Airline: The Case for Integrated Experiential Advertising

Traditional Ads Alone Just Won’t Cut It. Our world is positively drenched in advertising. Before you fall asleep tonight, you’ll have likely seen upwards of 5,000 ads today alone. But even in today’s over-saturated ad landscape, reaching the right consumers (and…

Websites Aren't Dying: Adjusting Your Digital eCommerce Strategy in 2019

What’s happening A Medium article raised some hairs on the necks of CMOs recently, proclaiming loudly and confidently that websites are dying. The author isn’t wrong. Website traffic is seeing a decline – a slight decline, but a decline nonetheless…

An Industrial Designer's Guide to Replicating Products with 3D Printing

Intro We recently finished a project for Proctor and Gamble that set out to highlight the sustainability efforts being put into some of their most popular products. The concept was a three-walled interactive video display that was triggered by placing one of 6…

Development

Four Amazon Alexa Upgrades and Features I Can’t Wait For In 2019

Ah, 2018. What a year. It was full of new, challenging projects for me. From a larger-than-life slot machine for Lyft to a massive web…

Industry

“Woke” as a Business Strategy: An Explainer, and How Not to Screw It Up

Wokenomics, wokevertizing, woke capitalism, woke as a business strategy. Call it what you want, but the definition is the same: companies bandwagoning social justice causes in the name of branding and selling…

Marketing

5 Marketing Predictions for 2019 and Beyond

The new year is upon us. 2018 brought us the proliferation of voice-activated technology, real advancements in Artificial Intelligence, and almost every-other person we know quitting their…

Emerging Technology

Artificial Intelligence: Everything You Need to Know for 2019

TL;DR Expect an enhanced workforce dedicated to AI safety, big steps in reaching what’s known as “general” intelligence, and more of the same (i.e. “good” and “bad” applications of AI). First, a small note…

Marketing

The Quality-First Mindset: Why Social Media Follower Counts Don’t Matter

Brands want people to like them. It’s an understood concept. More fans means more sales, right? Maybe not. Typically, follower count is associated with the success and popularity of a brand….

Industry

An Ode to Christmas, Brought to You by Advertising

Let me tell you why Christmas is my favorite holiday. Because you, my advertising colleagues, deserve a high five from our fore-mostly-fathers, and that’s…

Marketing

What’s a Digital Agency, Anyway? Explaining Your Job To Your Parents

‘Tis the season (for familial life updates). With the winter holidays (or, if you’re reading this at some other time, an inevitable family reunion or wedding) just around the corner, the stress of…

Marketing

Websites Aren’t Dying: Adjusting Your Digital eCommerce Strategy in 2019

What’s happening A Medium article raised some hairs on the necks of CMOs recently, proclaiming loudly and confidently that websites are dying. The author isn’t wrong. Website traffic…