The challenge: transport customers from their in-store experience to the barracks of a 19th century convict ship. ISL Studios partnered with JWT San Francisco to tackle the creative task of designing historically accurate sets, wardrobes, and props; all while handling the technical challenge of shooting for virtual reality and 360º experiences. The result was a jarring, intense, and highly immersive experience that puts you in the prisoner’s shackles. Brace yourself.
No detail was spared: tone-on-tone woven pinstripes, metal buttons, front bibs, and high waisted two slant pocket pants made up the 19th century silhouette for both our guard and our prisoners. Every detail – down to the fabric, seam, and fit – was accurate to the time.
To create an amazing 360º experience, we needed to see exactly what the prisoner would see. Chained to a wooden bunk with heavy irons, we emulated the prisoner’s experience: wooden, wax, and nautical elements make up a damp, heavily guarded cell.
ISL’s editors simulated a storm using a complex concoction of sound, still, animated, and texture layers. It started with green screen covering the prison cell’s rounded window. During post production, a stock film of the ocean was enhanced to match the conditions of a storm. Add in transparent layers of smoke, lightning, and rain, top it off with hi-fi thunder audio and voila! A simulated thunderstorm.