For nearly 70 years, Church’s Chicken has stuck to their roots, prioritizing flavor, family, and their loyal customers above all else. What started as a single restaurant in San Antonio has grown into a world-renowned franchise and a staple of southern cuisine – jalapeños, okra, honey butter biscuits and all.
As we head full steam into 2020, Church’s came to ISL to advance their digital presence. New customers have different expectations online, from delivery to discounts to design. So we collaborated, reworking everything to better serve guests online, while keeping their iconic brand in tact.
The development team at ISL challenged us to think about our future capabilities and what we wanted to accomplish with our business and web experience. The end goal was to build functionality that would stand the test of time.
The Church’s team made one thing clear: guests first. We audited existing Google Analytics data, ran a scan of competitors websites, interviewed actual customers, and integrated our tried-and-true UX practices to prioritize features and page redesigns. This naturally lead us to start with the home, menu, coupons, and location pages.
We created consistent primary and secondary CTAs across the pages. For example, when looking at the menu, you’d naturally find options for coupons, near-by locations, and delivery options. These were mixed in with Church’s other business objectives, like increasing mailing list subscriptions, app downloads, and promoting their charitable efforts with No Kid Hungry.