Dannon

Social Editorial

Dannon

Fridge Full of Yogurt

Our fridge was stocked before we even got the call to work with Dannon brands – Activia, Danimals, Light & Fit, Oikos and Yocrunch. These household names had great potential with strong creative minds behind each of them, but needed help with execution for a social audience. ISL stepped in to produce everything from tabletop recipe videos and photos to highly produced videos featuring celebrities Misty Copeland and Cam Newton. The result? Addictively yummy content that continues to be shared across social.

World Class Athletes
2
Working Files
246
the yogurt speaks for itself

Yogurt for Days

Dannon

Oikos

Oikos

Big Names in Bullet Time

We jumped at the chance to work with famous ballerina, Misty Copeland and Carolina Panthers quarterback, Cam Newton. The challenge – how do you make eating yogurt interesting while also tying it to their side hustles or gigs outside of their professions. Enter the bullet. Using a series of 52 cameras, controlled with the click of a button, we were able to capture 52 photos in 3-seconds, stitched together into a 180-esque video. The result, some rapid bullet time showcasing the various sides of two high-profile athletes.

Stats Go Here

52 DSLRs
25 Production Crew Members
4 Days of Filming
Set Design

Lights. Camera. Drama.

Directing Misty & Cam
"Directing Misty and Cam was pretty incredible. Their stage presence, magnified by stadium lighting and a bullet-time rig, was certainly felt by the crew and – ultimately – Dannon's audience." Zach Goodwin, Director
Oikos

Why do you protein?

The result – a video highlighting the side hustles of two celebrity faces, all while enjoying tasty Oikos. Viewers were given a glimpse into their lives via a 180-esque view. The minimal set design keeps the focus on the character, the yogurt and their stories.

Dannon

Danimals

Danimals

Momfidence to the Rescue

It’s tough being a mom, always under pressure to feed your kid something healthy AND delicious. They storm in from school, on the hunt for a snack and what’s a mom to do? Rock her momfidence and given them Danimals yogurt.

Danimals
Danimals

The Perfect Snack. The Perfect Shot.

Danimals

Behind the Scenes

Dannon

Light & Fit

Light & Fit

Do What Fits You

Light & Fit came to us looking for relatable photography of millennial women eating yogurt. The kicker was a fast turnaround of less than a week to source talent, props and conduct the shoot. We used our reliable talent agencies to source relatable women in everyday scenarios. Paired with Light & Fit yogurt, we were able to pull together the shoot in record time.

Fit for Social
"We needed to find the perfect location and a relatable cast. After much scouting and searching, we landed the perfect set." Lauren Everett, Sr. Producer
table top recipe
table top recipe

Overnight Oats

Social & Display Network Advertising

Do Your Dance

Using a combination of stock footage and previously shot clips, we were able to give motion to Light & Fit, showing the women who rely on it for energy and fuel each day.