Our fridge was stocked before we even got the call to work with Dannon brands – Activia, Danimals, Light & Fit, Oikos and Yocrunch. These household names had great potential with strong creative minds behind each of them, but needed help with execution for a social audience. ISL stepped in to produce everything from tabletop recipe videos and photos to highly produced videos featuring celebrities Misty Copeland and Cam Newton. The result? Addictively yummy content that continues to be shared across social.
We jumped at the chance to work with famous ballerina, Misty Copeland and Carolina Panthers quarterback, Cam Newton. The challenge – how do you make eating yogurt interesting while also tying it to their side hustles or gigs outside of their professions. Enter the bullet. Using a series of 52 cameras, controlled with the click of a button, we were able to capture 52 photos in 3-seconds, stitched together into a 180-esque video. The result, some rapid bullet time showcasing the various sides of two high-profile athletes.
"Directing Misty and Cam was pretty incredible. Their stage presence, magnified by stadium lighting and a bullet-time rig, was certainly felt by the crew and – ultimately – Dannon's audience."
The result – a video highlighting the side hustles of two celebrity faces, all while enjoying tasty Oikos. Viewers were given a glimpse into their lives via a 180-esque view. The minimal set design keeps the focus on the character, the yogurt and their stories.
It’s tough being a mom, always under pressure to feed your kid something healthy AND delicious. They storm in from school, on the hunt for a snack and what’s a mom to do? Rock her momfidence and given them Danimals yogurt.
Light & Fit came to us looking for relatable photography of millennial women eating yogurt. The kicker was a fast turnaround of less than a week to source talent, props and conduct the shoot. We used our reliable talent agencies to source relatable women in everyday scenarios. Paired with Light & Fit yogurt, we were able to pull together the shoot in record time.
"We needed to find the perfect location and a relatable cast. After much scouting and searching, we landed the perfect set."
Using a combination of stock footage and previously shot clips, we were able to give motion to Light & Fit, showing the women who rely on it for energy and fuel each day.