Have you ever been stuck in an awkward situation, praying your phone would ring so you could politely leave? Of course you have. That’s why we made Dorothy™, a physical trigger that makes any dumb shoe smart. Consisting of a small connected device we call the Ruby™ (that slips into your shoe) and a mobile App, Dorothy™ allows you to trigger a call to your phone from a fake contact when you tap your heels together three times. Dorothy™ can also send an SMS to your contacts with a custom message, broadcasting your current location, letting them know exactly where you are.
The Ruby™ is also capable of integrating with other pieces of software that fall within the IFTTT universe. The current functionality is merely scratching the surface of possibilities; our developers have already been working to integrate the Uber API so you can effortlessly summon a car. Yet, when you think about it, the implications of this wearable go well beyond escaping an awkward date — possibly even entering the realm of personal safety.
The iOS application was built in Objective-C and uses the Bean iOS SDK. Using AFNetworking we contact a small Node server that hits the Twilio API to trigger the appropriate action (a call to your phone or a geolocated text to your friends).
It's more than just a bad date. This could save your life if you're in a bad situation. I think it is fabulous.