An ISL Experiment

Dorothy

Just 3 Clicks

There's No Place Like Home

Have you ever been stuck in an awkward situation, praying your phone would ring so you could politely leave? Of course you have. That’s why we made Dorothy™, a physical trigger that makes any dumb shoe smart. Consisting of a small connected device we call the Ruby™ (that slips into your shoe) and a mobile App, Dorothy™ allows you to trigger a call to your phone from a fake contact when you tap your heels together three times. Dorothy™ can also send an SMS to your contacts with a custom message, broadcasting your current location, letting them know exactly where you are.

The Ruby™ is also capable of integrating with other pieces of software that fall within the IFTTT universe. The current functionality is merely scratching the surface of possibilities; our developers have already been working to integrate the Uber API so you can effortlessly summon a car. Yet, when you think about it, the implications of this wearable go well beyond escaping an awkward date — possibly even entering the realm of personal safety.

In the Spotlight

Dorothy™ has been featured on some of the biggest news outlets out there. The video surpassed 50k views across 150 different countries in just two short weeks.

Introducing
Introducing

Dorothy

News + Press

Somewhere Over the Rainbow

Featured On
Featured On
Featured On
Featured On
Featured On
Hardware

We're Not in Kansas Anymore

iOS Build

Ruby Slippers for the Digital Age

The iOS application was built in Objective-C and uses the Bean iOS SDK. Using AFNetworking we contact a small Node server that hits the Twilio API to trigger the appropriate action (a call to your phone or a geolocated text to your friends).

The Today Show
It's more than just a bad date. This could save your life if you're in a bad situation. I think it is fabulous. Meredith Vieira

By the Numbers

1.4M Video Views
50+ Publications
4 TV Features