ISL Experiments


Ruby Slippers

There's No Place Like Home

Have you ever been stuck in an awkward situation, praying your phone would ring so you could politely leave? Of course you have. That’s why we made Dorothy™, a physical trigger that makes any dumb shoe smart. Consisting of a small connected device we call the “Ruby” (that slips into your shoe) and a mobile App, Dorothy™ allows you to trigger a call to your phone from a fake contact when you tap your heels together three times. Dorothy™ can also send an SMS to your contacts with a custom message, broadcasting your current location, letting them know exactly where you are.

The Ruby™ is also capable of integrating with other pieces of software that fall within the IFTTT universe. The current functionality is merely scratching the surface of possibilities; our developers have already been working to integrate the Uber API so you can effortlessly summon a car. Yet, when you think about it, the implications of this wearable go well beyond escaping an awkward date — possibly even entering the realm of personal safety.



Ruby Slippers
For The Digital Age

The iOS application was built in Objective-C and uses the Bean iOS SDK. Using AFNetworking we contact a small Node server that hits the Twilio API to trigger the appropriate action (a call to your phone or a geolocated text to your friends).

Dorothy™ in action

Somewhere Over The Rainbow

Since its release, Dorothy™ has been featured on some of the biggest news outlets out there, including: Good Morning America, Ellen, The Today Show, NPR‘s Morning Edition, The Meredith Vieira Show, and more. The video itself surpassed 50k views across 150 different countries in just two short weeks.

  • Dorothy™ behind the senes 4
  • Dorothy™ behind the senes 5
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“It’s more than just a bad date. This could save your life.” — Meredith Vieira, Today Show

The End Result

Over the course of seven days, Dorothy™ took the world by storm — being featured in over 50 publications and four segments on network television news.

Perhaps even more significantly, the project proved to be an extremely successful foray into the world of wearables. Dorothy™ allowed us to flex our application development and hardware muscles, ultimately showing why ISL has been so successful bridging the hardware and software gap over the years.