Our various project work for Facebook as one of their exclusive Media Solutions Partners showcase our broad range capabilities across software and hardware. To build custom technology for one of the biggest tech companies of the modern era has been incredibly fulfilling work.
We were initially tasked to create a physical device that bridges fans with celebrities at red carpet events — The Facebook Mentions Box; next, we created touchscreen installation for the F8 Conference as well as Menlo Park, NYC, and DC offices — The Facebook Trends API Visualization. Check out both projects in detail below!
Facebook was looking for a better way to bridge the gap between celebrities and fans, specifically at live events. Behold: The Facebook “Mentions Box” which will make its debut at the 2014 Emmy Awards — allowing celebrities to “shake” the device to surface a fan question (pulling directly from an event’s Facebook Page) and immediately record a response back.
After many discussions, brainstorms, and rapid prototyping efforts focused on how to best represent the Facebook platform in physical space, we landed on a simple concept drawing inspiration from mediums people already know and enjoy (landing on something between a Magic 8-Ball in function and an Etch-A-Sketch in form). Ultimately, we settled on a tablet encased in a polycarbonate form factor, with a luxury car finish.
"We employed rapid prototyping techniques that allowed us to very quickly, for a low cost, produce physical things that could be tested and then iterated upon."
Leading up to the Emmy’s, The Mentions Box was featured on Access Hollywood by hosts Billy Bush and Shaun Robinson, used live at Stand Up To Cancer, and has been written about by Mashable, Fast Company, USA Today, The Wall Street Journal, The Verge, and more. It was used by everyone from Jimmy Fallon, to Matthew McConaughey, to Ty Burrell and Jason Biggs.
The Facebook Mentions Box has now been deployed at dozens premier events around the world, with 8 devices deployed across multiple time-zones. Originally the feature of a Fast Company article on the brewing battle between Facebook and Twitter to win over celebrity engagement, it has seen increasing demand from brands.
As a Facebook Media Solutions Partner we were given unique access to the new Facebook Trends API, which we used to create our latest work for the ubiquitous social network: a real-time touchscreen data visualization of the Facebook Trends API.
Initially deployed at Facebook’s F8 Developers conference, it now at Facebook’s Menlo Park HQ, as well as the New York and Washington DC offices, where visitors can navigate through real-time trends, and interact with the most popular content.
Our visualization is a depersonalized view of the most popular conversations happening around the world on Facebook, using the Trends API to show the top conversations across nine different categories: Sports, Entertainment, Business, Politics, Science, Technology, Health, Disaster, Strange, Celebrity, Crime, and Lifestyle.
The Facebook Trends visualization is now featured at Facebook's NY and DC offices, as well as their Menlo Park headquarters, where guests, brands, and influencers interact with it daily. What's next? A mixed/virtual reality version, of course.