Lockheed Martin

The Field Trip To Mars


A Trip to Mars

ISL worked with Framestore and McCann NY to create a groundbreaking, immersive experience for Lockheed Martin that transported kids to Mars during the USA Science & Engineering Festival in Washington, D.C. To deliver this award-winning campaign, we bought a school bus and built The Field Trip To Mars — an interactive simulated “group VR” experience along the surface of the red planet. This experience was one component of Generation Beyond, a multi-year national educational program designed to inspire the next generation of innovators, explorers, inventors and pioneers to pursue STEM careers.

ISL was also responsible for designing/developing an interactive website, which would serve as a second major component of Generation Beyond and compliment the Mars Bus experience for children in the classroom.

Project Type
Cannes Won
19 Lions

By the Numbers

120M Total Impressions
2.5+ M Video Views
50 Countries Engaged
See the Recap
See the Recap

The Mars Bus Experience

Peek Inside

Behind the Scenes

The Website
To reach a broader audience, our team created a Unity web experience allowing a user to explore intricate models of the Orion capsule and Mars itself.