Lockheed Martin

The Field Trip To Mars

Background

A Trip to Mars

ISL worked with Framestore and McCann NY to create a groundbreaking, immersive experience for Lockheed Martin that transported kids to Mars during the USA Science & Engineering Festival in Washington, D.C. To deliver this award-winning campaign, we bought a school bus and built The Field Trip To Mars — an interactive simulated “group VR” experience along the surface of the red planet. This experience was one component of Generation Beyond, a multi-year national educational program designed to inspire the next generation of innovators, explorers, inventors and pioneers to pursue STEM careers.

ISL was also responsible for designing/developing an interactive website, which would serve as a second major component of Generation Beyond and compliment the Mars Bus experience for children in the classroom.

Project Type
Campaign
Cannes Won
19 Lions

By the Numbers

120M Total Impressions
2.5+ M Video Views
50 Countries Engaged
See the Recap
See the Recap

The Mars Bus Experience

Peek Inside

Behind the Scenes

The Website
To reach a broader audience, our team created a Unity web experience allowing a user to explore intricate models of the Orion capsule and Mars itself.