Kroger

Social Agency of Record

Kroger AOR

We love food. We love social.

When America’s largest grocer needed a new social agency of record, we answered — enthusiastically. ISL was picked for our unique combination of raw creativity, passion, and social media savvy. And, of course, our love of food. As Kroger’s Social Agency of Record, ISL is tasked with managing 13 of The Kroger Co.’s grocery store brands’ social media presences on a daily basis — across content production and management, community management and engagement, and reporting and analysis.

We take a bunch of awesome, vibrant photos and videos, combine them with killer copy and post them on the Internet for the entire world to see. Once posted and consumed by our audience, we study them. We use analytics to understand what is working, what’s not working, and what to optimize for our future content. Then we start the process all over again. Each time getting bigger, better, and more effective than the time before.

Project Type
Social AOR
Established
April 2014
Year in Review
Year in Review

The Best of 2016.

By the Numbers

728% Impressions Year Over Year
2.75 M Fans
57K CM Posts a Year

Kroger

Summer to Remember

Campaign

Food, Fun & Festivities

This summer, Kroger asked us to create a campaign highlight the food, fun, and flavor of the season. Deeming it a #SummerToRemember, we spent the summer showcasing five separate party themes: Camping, Movie Night, 4th of July, Pool Party, and Summer Games, ultimately creating 15 videos and 30 photos featuring recipes, crafts, and games for everyone.

We flexed our set design muscles in the creation of 5 whimsical, custom-painted party sets. From an entire alphabet of watermelon letters to trees full of hand-cut leaves, no small detail was left untouched.

Hashtag Reach
18.2+ M
Video Views
7.9 M
Ideas for Every Occasion

Five Parties. Fifteen Videos. Endless Fun.

For each party theme, we created three videos that touched on the ideas of food, fun, and festivities. From bacon topped cupcakes to balloon garland decor to DIY confetti poppers, we invited our Kroger audience to join us in cooking seasonal recipes and partake in family friendly activities.

Masters of Craft
"From creative concepting, to learning how to make DIY party poppers, our team dove headfirst into Summer to Remember. The content we produced was top notch, and it layered perfectly over our regular AOR work." Lindsay Gsell, Account Lead
4th of July
4th of July

Confetti Poppers

From the Team
"Our Summer to Remember content strategy to bucket all of the party content into three overarching themes really set the foundation for how we're approaching content in 2017." Kim Stockley, Content Strategist
Pool Party
Pool Party

Fruit Letter Skewers

Recipes, DIYs, Activities

Campaign Photography

An Unforgettable Summer

Behind the Scenes

By the Numbers

52+ M Facebook Impressions
1.2+ M Completed Video Views
2+ M Unique Engagements

Kroger

Taste of Italy

Campaign

Bringing Italy to Your Table

Ready for a quick getaway, no flights required? Kroger’s Taste of Italy inspires culinary adventures for shoppers with exclusively imported products. Using videos, photography and a Facebook Live, ISL brought to life the heritage, versatility and origin stories of these products. Told through a progressive dinner party concept, fans couldn’t get enough of these dishes.

An additional component of this “Taste Of” campaign was a Facebook Live cooking demonstration by Top Chef Mike Isabella. Mike began the live stream by describing three Italian pastas and a favorite recipe for each. Users were then able to live vote in the comments for the dish Mike would be preparing. The verdict was clear and Mike ended up making Short Rib Ragu with Gemelli. The stream resulted in 18k video views both during the stream and afterwards. Prego, prego!

Video Views
148k+
Social Impressions
30 M
Taste of Italy
Taste of Italy

Chocolate Coffee Truffles

Eat Drink Be merry
“Being on set with a professional chef creating mouth watering Italian recipes is a tough job....but somebody’s got to do it!" Lauren Travis Everett, Project Lead
Taste of Italy
Taste of Italy

Red Wine Braised Short Ribs

Facebook Live
"Working with Mike Isabella on Facebook Live was incredible. He's such a relatable personality to our audience and was a fountain of knowledge and mouthwatering recipes. Our viewers ate it up. Literally." Lauren Zoltick, Content Strategist
Everyday Italian

Campaign Photography

By the Numbers

21.1+ M Facebook Impressions
225K Engaged Users
58.9+ M Hashtag Reach

Kroger

Cheer Challenge

Campaign

25 Days of Cheer

Another year, another chance to spread holiday cheer. For the past three holiday seasons, ISL has produced the Cheer Challenge campaign for the Kroger Family of Stores. The social campaign asks users to complete a series of 10 cheer challenges, from baking cookies for loved ones at home to wearing an ugly sweater in the freezer aisle, and rewards them by surprising and delighting participants with a gift from the Kroger Co. The challenges are presented through a series of cheer-inducing visual content promoted across Kroger’s social channels.

This year the campaign rose to a whole new level of production. We built a massive 20 ft tall home and grocery store set, cast 12 actors and actresses, and were in production for over 2 weeks! The campaign also leveraged some new and unique extensions including a Snapchat filter and an in-store announcement in all Kroger Family of Stores locations across the country.

Cheer Challenge
Cheer Challenge

Cheer Challenge at Home

From the Team
"For our third Cheer Challenge, our team was able to create a social-first campaign that drove massive participation by our customers at-home and in-store. We were also able to leverage a number of unique extensions from a Snapchat filter to an in-store announcement." Lauren Zoltick, Content Strategist
Cheer Challenge
Cheer Challenge

Melting Snowman Cookies

Full of Cheer

Behind the Scenes

Kroger

Main & Vine

Gig Harbor Get Away

Main & Vine

Welcome, neighbor! Main & Vine prides itself on quality food that supports the local community. It is a shopping experience that indulges all five senses – from freshly baked bread, crisp local beer, wine and vibrant seasonal produce. Gig Harbor’s own organic haven is tucked away in this picturesque Pacific Northwest community.

Through social video content and custom brand building photography, the brand has become a cozy corner of the neighborhood — perfect for catching up with an old friend over a cup of Cutters Point coffee or stocking up on Sunday dinner staples.

Day-to-Day Content

Photography

Video Content
Video Content

Simple Truth Coconut Oil