Mobile Year in Review Video

Mobile Future

Cell phone icon

This is your year in review.

Mobile Future presents ISL with the same challenge every year: create a compelling animation covering the year’s most interesting happenings in mobile technology. All in about 90 seconds. Starting in 2011, the Year in Review videos have taken us from the #ALSIceBucketChallenge to Ellen’s epic selfie. If it‘s mobile, creative, cool, or trending, it‘s covered in these videos.

Over the last four years, the Year in Review videos have totaled more than 500,000 views on YouTube alone. Through the years, we’ve explored created a fusion of illustration, live action, stop motion, 3D graphics and hyper-realistic animation. Each fall, we look forward to the creative challenge of finding new and exciting ways to deliver on this concept, and each year they’ve gotten more groundbreaking, more spectacular, and more captivating.

Watch the

2014 MYIR

The Script

In order to set the overall tone for the project, the first component that needed to be explored was the script. We wanted to recap the state of mobile technology by punctuating the script with memorable moments in mobile throughout the year.

Hello, world.

Mobile Future here to recap the state of mobile technology in 2014.

This is your Mobile Year in Review.

This year, your phone screen is bigger, smarter and consumers just can’t seem to get enough.

Global mobile data traffic grew by a whopping 81%, thanks to 3.7 million Instagram videos of water being dumped on our heads.

With the increasing popularity of mobile video, wireless carriers invested a record $33 billion to keep up with consumer demand.

The Brazil versus Germany World Cup game was the most tweeted sports event ever.

Across the pond, Queen Elizabeth II tweeted for the first time from a tablet.

Ellen’s Oscar selfie takes the crown here; literally crashing Twitter with over a million retweets.

In other wearable news, by the end of this year 19 million wearable devices will ship worldwide.

That’s all the time we ’ve got, but your smartwatch already knew that. later.

Hello, Internet.

Mobile Future here to recap the state of mobile technology in 2014.

This is your Mobile Year in Review.

This year, your phone screen is larger, smarter and consumers just can’t get enough.

Global mobile data traffic grew by a whopping 81%, thanks to 3.7 million Instagram videos of water being dumped over our heads.

With mobile video on the rise, wireless carriers invested a record $33 billion to keep up with consumer demand.

The Brazil versus Germany World Cup game was the most tweeted sports event in history.

And across the pond, Queen Elizabeth II sent her first tweet from a tablet.

Great for her, but Ellen’s Oscar selfie takes the crown for literally crashing Twitter with over a million retweets.

In other wearable news, by the end of this year 19 million wearable devices will ship worldwide.

That’s all the time we have, but your smartwatch already knew that. See you next year!

Swipe to read the script

Voiceover and Sound Design

We knew we wanted something that was upbeat and would add dynamism. It’s fast paced, mimicking the rate of change in mobile technology over the past year. We also wanted to go a little bit edgier than years past—a style we felt suited the tone and message we were looking to create.

  • Digital Storyboards

    We worked to combine sharp visual design and super slick animation to highlight interesting data and statistics. The type was also layered and composited on top of the photos to give it a vintage look and feel.

    Smart watches and tablets
  • Brazil versus Germany football game
  • 33 billion dollars constuction scene
Mobile phone showing Ellen DeGeneres Oscar's selfie
  • Smart watch saying See You Next Year
  • Mobile Future outro screen
Smart watches and tablets
Brazil versus Germany football game
33 billion dollars construction scene
Mobile phone showing Ellen DeGeneres Oscar's selfie
Smart watch saying See You Next Year
Mobile Future outro screen

Digital Storyboards

We worked to combine sharp visual design and super slick animation to highlight interesting data and statistics. The type was also layered and composited on top of the photos to give it a vintage look and feel.