The journey of pregnancy varies for every woman. Each journey is unique and depends on where a woman is in her life, whether or not she wants children, and if she’s even trying to get pregnant.
e.p.t™ asked ISL to think beyond typical pregnancy commercials that show happy women jumping for joy at positive tests, and to rather show the real #momentoftruth. We created a campaign and video concept that focuses on e.p.t’s™ heritage, trust and accuracy – the three pillars upon which the brand is built.
Bring on the cute babies! That was our first thought when Little Remedies approached us, asking for a campaign where we would crowd source #LittleWins moms experience every day. Raising a baby can be tough after all, so Little Remedies wanted to know what moms do to make their lives and their baby’s lives a little easier.
The campaign called for four short videos featuring a mom and her baby, a series of still photos in the style of the videos, a microsite to showcase user-generated content and moms’ #LittleWins, and an Instagram takeover of the @LittleRemedies account by well-known mommy blogger @ThriftyNiftyMommy. The results were about as cute as you can imagine. Take a look for yourself!
How do you make an everyday product relevant in the overwhelming business of the internet? For Dramamine, the answer was clear.
With “Gift of Flight” we were able to connect Dramamine, a product used for motion-inducing experiences (both big and small), with the larger conversation around virtual reality. In this innovative and ambitious campaign, we captured the experience of 5 real motion sickness sufferers as they were surprised and delighted to fly 15 feet in the air within simulated adventures. As they rode on a speedboat, raced on a test track, flew like Superman through a busy city, and braved an epic roller coaster, we had a 21 foot jib swooping through a 3000 sq foot soundstage to capture every reaction.
Not to worry, with 50 feet of aircraft cable connecting them to the rig, no one was injured or got sick in the making of this experience.
Luden’s® has a long-standing history of supporting new and local music through regional music festivals. With a strong brand personality reflective of their core consumer’s sun, trendy, and carefree nature, Luden’s® wanted to empower their consumers to create their own music. Expressing themselves personally, through the Luden’s® medium, the brand sought to connect better with their audience.
We decided to create a web application that would let people create custom audio mixes in-browser. Each mix was paired with a visually stunning GIF that focused on lifestyle images chosen specifically to reflect the Luden’s® core audience. The overall design was created with a strict focus on current trends popular with our people – vibrant colors, stellar visuals, and a high level of personalization.