Prestige Brands

Prestige Social Agency of Record

Prestige Brands AOR

Medicine Cabinet Marvels

As the Digital & Social Agency of Record for Prestige Brands, ISL has lead all aspects of social media management including content development, community management, reporting, analysis, optimization, and creative campaign execution for more than 15 different brands.

Our ongoing social media management is punctuated with various digital, social, and experiential campaigns, all of which support the broader Brand marketing and strategy, driving impact around specific product launches and cross-channel marketing efforts.

Project Type
Social AOR
Established
April 2015
Prestige Brands
Prestige Brands

Social Content Production

Social Content Production

A Bright Perspective

By the Numbers

74M Social Impressions
3.8M Social Engagements
1.5M Video Views

EPT

Moment of Truth

Moment of Truth

A Woman’s Journey

The journey of pregnancy varies for every woman. Each journey is unique and depends on where a woman is in her life, whether or not she wants children, and if she’s even trying to get pregnant.

e.p.t™ asked ISL to think beyond typical pregnancy commercials that show happy women jumping for joy at positive tests, and to rather show the real #momentoftruth. We created a campaign and video concept that focuses on e.p.t’s™ heritage, trust and accuracy – the three pillars upon which the brand is built.

Project Type
Brand Video
Sets Built
Five
EPT
EPT

Moment of Truth

Crafting the Journey

A Look Behind the Spaces

By the Numbers

362K Video Views
5.6K Video Engagements
12.8M Social Impressions

Little Remedies

#LittleWins

#LittleWins

Lights, Camera, Babies

Bring on the cute babies! That was our first thought when Little Remedies approached us, asking for a campaign where we would crowd source #LittleWins moms experience every day. Raising a baby can be tough after all, so Little Remedies wanted to know what moms do to make their lives and their baby’s lives a little easier.

The campaign called for four short videos featuring a mom and her baby, a series of still photos in the style of the videos, a microsite to showcase user-generated content and moms’ #LittleWins, and an Instagram takeover of the @LittleRemedies account by well-known mommy blogger @ThriftyNiftyMommy. The results were about as cute as you can imagine. Take a look for yourself!

Project Type
Campaign
Baby Wipes
213
Little Remedies
Little Remedies

#Little Wins – Exercising

#LittleWins

Behind the Babies

#LittleWins

Cute Overload

By the Numbers

889K Video Views
7.6M Social Impressions
1.1K #LittleWins Entries

Dramamine

Gift of Flight

Motion Studies Lab

We Have Lift-Off!

How do you make an everyday product relevant in the overwhelming business of the internet? For Dramamine, the answer was clear.

With “Gift of Flight” we were able to connect Dramamine, a product used for motion-inducing experiences (both big and small), with the larger conversation around virtual reality. In this innovative and ambitious campaign, we captured the experience of 5 real motion sickness sufferers as they were surprised and delighted to fly 15 feet in the air within simulated adventures. As they rode on a speedboat, raced on a test track, flew like Superman through a busy city, and braved an epic roller coaster, we had a 21 foot jib swooping through a 3000 sq foot soundstage to capture every reaction.

Not to worry, with 50 feet of aircraft cable connecting them to the rig, no one was injured or got sick in the making of this experience.

Project Type
Brand Video
VR Miles Traveled
7,301
Dramamine
Dramamine

Gift of Flight

A Bird’s Eye View

Behind the Production

By the Numbers

3.5M Facebook Views
500K YouTube Views
5.8K Facebook Likes

Luden’s®

Beatbox

Luden’s® Beatbox

We Made Sick Beats

Luden’s® has a long-standing history of supporting new and local music through regional music festivals. With a strong brand personality reflective of their core consumer’s sun, trendy, and carefree nature, Luden’s® wanted to empower their consumers to create their own music. Expressing themselves personally, through the Luden’s® medium, the brand sought to connect better with their audience.

We decided to create a web application that would let people create custom audio mixes in-browser. Each mix was paired with a visually stunning GIF that focused on lifestyle images chosen specifically to reflect the Luden’s® core audience. The overall design was created with a strict focus on current trends popular with our people – vibrant colors, stellar visuals, and a high level of personalization.

Project Type
Web App
Practice Coughs
822

By the Numbers

26.3K Total Sessions
20.9K Beat Masters
1.8M Influencer Impressions