Volkswagen

VW Social Editorial

Volkswagen USA

Social Media Agency

As the Social Media Agency of Record for Volkswagen USA, ISL leads all aspects of social media management from content strategy to creative content development, community management, reporting, analytics, optimization, and campaign execution.

Our social management is punctuated with creative campaigns to tell the brand’s iconic story, drive impact around vehicle launches, and extend cross-channel marketing efforts. We’re constantly looking to push the boundaries of every channel we touch, striving to create truly unique, thumb-stopping content that people truly love.

Take a Peek
Take a Peek

Social Media Reel

Volkswagen USA

Everyday Social Content

A Quick Word
"This is a simple, pure expression of the Volkswagen brand: joyful, inclusive and, ultimately, a whole lot of fun." Vinay Shahani, VW SVP, Marketing

By the Numbers

77+ M Impressions
2.1+ M Interactions
9.7+ M Video Views

Social Campaign

#PinkBeetle

#pinkbeetle

Give the People What They Want

The Special Edition 2017 #PinkBeetle was inspired by Volkswagen fans who were painting their beloved Beetles bright pink — and sharing on social with the hashtag #PinkBeetle. The colorful campaign, launched exclusively on Volkswagen US social channels, encourages all of us to “live a little brighter.”

The spot shows a growing rally — with each participant dressed head-to-toe in bright pink — spreading joy as they run through the streets of Washington, DC. Real bystanders’ reactions are captured as the celebration builds into a diverse collection of hundreds of revelers. Leading the way is the limited-edition #PinkBeetle.

Project Type
Social Ad
Date Launched
September 2016
#pinkbeetle
#pinkbeetle

The Final Piece

#pinkbeetle

Behind the Scenes

By the Numbers

5+ M Video Views
96% Positive Engagement
24+ M Impressions

Campaign

WorldAuto

Worry Less

Buying a Used Car Is Hard

Buying a used car can be, well…terrifying. There are many options and it can be hard to tell what you’re getting. Volkswagen called upon us to tell people about their impressive Certified-Pre-Owned value and connect WorldAuto more directly to the Volkswagen brand. We did it by introducing a unique “cast of characters”, all selling cars that you want to…avoid.

Project Type
Social Ad Campaign
Videos Made
Two
WorldAuto
WorldAuto

Buying A Used Car Is Fun!

WorldAuto

Behind the Scenes

The Results

1.4M Video Views
50.9+ M Impressions
37 Crew Members

Social Campaign

After Sales

After Sales

Making Life a Little Easier

After you buy a Volkswagen, After Sales is there to help with services like Service Xpress, easy online booking and vehicle accessories. We produced four 0:30s social spots, staying true to the Volkswagen brand’s “wink and a smile”, each video highlighting a service any VW owner would appreciate.

Project Type
Social Ad Campaign
Videos Made
Four
After Sales
After Sales

The Booking

After Sales
After Sales

Weekend Rider

After Sales
After Sales

The Answer is Yes

At a Glance
The campaign earned more than 148,000,000 impressions from custom audiences that we created based on the preferences of real VW customers.
Behind the Scenes
Behind the Scenes

Take a Peek Under The Hood.

The Results

2.5M Video Views
8,600+ Social Engagements
5.7+ M Reach

Volkswagen

Motorsport & Sponsored Events

Motorsport & Sponsored Events

Volkswagen Andretti Rallycross

Volkswagen performance and engineering is first-in-class, with a solid and future-oriented place in motorsport that is cause for celebration. For the 2016 season, we took a ‘racing science’ approach, highlighting the impressive speed and performance of the Beetle GRC through key vehicle attributes, illustrated on top of pre-existing GRC footage. The entire series can be viewed on our Vimeo channel.

Volkswagen Andretti Rallycross
Volkswagen Andretti Rallycross

Red Bull Global Rallycross: Los Angeles

Volkswagen Andretti Rallycross
Volkswagen Andretti Rallycross

Red Bull Global Rallycross: Atlantic City

Volkswagen Andretti Rallycross
Volkswagen Andretti Rallycross

Red Bull Global Rallycross: Daytona

Volkswagen Motorsport and Sponsored Events

Volkswagen toured the country sponsoring top enthusiast events and USA Cycling National Championships with a custom-built fleet of modified 2016 vehicles. To promote each event and highlight the unique show cars, we created a series of posts featuring hand-drawn typography and vector-style illustrations.

Volkswagen

Sponsorship and Event Promotion

By the Numbers

150K Video Views
19 Events
8 GRC Races