Lindsay Gsell

Director of Strategy

As Sr. Director of Strategy at ISL, Lindsay manages multi-million dollar portfolios and a team of engagement, paid media, content, and creative strategists. She approaches her clients with enthusiasm, curiosity and an eagerness to solve marketing and business challenges.

Lindsay spearheaded ISL's New York City office for two years, before rejoining the team back at DC HQ. As lead for ISL in NYC, Lindsay collaborated with J. Walter Thompson and other WPP agencies on shared clients, pitches and best practices.

Lindsay has always had a passion for social media’s storytelling and community building capabilities, and believes a consistent, engaging and purposeful voice can get brands far.

Before “social media specialist” was a real job, Lindsay earned a master’s in journalism, concentrating in digital reporting, and got serious about storytelling. She got her start as a writer for the U.S. Department of Energy’s blog, where she highlighted stories of energy efficiency and renewable energy from around the country.

When she’s not at ISL, Lindsay can be found joyfully scrolling through feeds of adoptable dogs on Instagram, or trying not to overwater her ever growing (hah) houseplant collection.