Lindsay Gsell

VP of Strategy

As ISL’s Managing Director, Lindsay oversees the day-to-day operations of the office and team.

Prior to this role, Lindsay spearheaded ISL's New York City office for two years, before rejoining the team back at DC HQ. As lead for ISL in NYC, Lindsay collaborated with J. Walter Thompson and other WPP agencies on shared clients, pitches and best practices.

Lindsay has a track record of managing multi-million dollar portfolios and a team of engagement, paid media, content, and creative strategists. She approaches her clients with enthusiasm, curiosity and an eagerness to solve marketing and business challenges.

In addition to her Managing Director duties, Lindsay oversees ISL’s strategy group. She has a certificate in Strategic Management from Georgetown University, and loves a good planning session.

Before “social media specialist” was a real job, Lindsay earned a master’s in journalism, concentrating in digital reporting, and got serious about storytelling. She got her start as a writer for the U.S. Department of Energy’s blog, where she highlighted energy efficiency and renewable energy project grants from around the country.

When she’s not at ISL, Lindsay can be found joyfully throwing a tennis ball with her rescue dog Kiwi, or trying not to overwater her ever growing houseplant collection.