When ISL launched the Mobile Year in Review, a custom animation featuring highlights from the mobile industry in 2010, it didn’t take long for the video to take on a life of its own. In a week it was watched by over 60,000 people and spread virally through an estimated 7,500 tweets. We received coverage in dozens of blogs including top hits Mashable, TechCrunch, and GigaOm. The Mobile Year in Review also strengthened the Mobile Future brand, producing an 1000% increase in visits to their website. The video eventually surpassed 150,000 views.