Activity Rocket hired iStrategyLabs to execute a full redesign of their product and website. For a product that lives almost entirely on the web, we re-envisioned the application from scratch with the primary goal of matching the user experience to the personality and character of the company. We kept their target audience and personas at the forefront of our decision making throughout our design process.
Activity Rocket provides parents with access to a rich network of enrichment activities for their children. ISL redesigned a fully responsive site with a simple user experience that puts all of Activity Rocket’s tools and resources at the fingertips of eager parents. The project resulted in a clean, scalable product that gets parents evaluating potential activities for their kids as quickly and painlessly as possible.