We’re constantly beating the drum about mashing up the digital and physical worlds to create experiences that people love and can’t stop talking about. In fact, USA TODAY recently wrote a great article highlighting our work with American Eagle Outfitters and Youth Marketing Connection.
Our American Eagle Outfitters work has been a great case-study for how the dangerously successful mix of physical + digital can pack a huge punch, especially on a college campus when students are involved. From dropping hundreds of AE branded ping pong balls all over campuses, to “Flip Flop Fridays” and plenty of product give-aways, we’re engaging students where they live, work and play. The campaign is anchored by campus-specific AE Student Union Facebook pages (Boston University Example), and teams of brand ambassadors who are influentials on their own campuses.
The result: getting “Liked” by over 15% of a student Facebook population on multiple campuses across the country. That’s 10x the % of the main brand page!