When American Eagle Outfitters wanted to host a Winter ski-themed Spring Break experience they turned to us and our sister agency Youth Marketing Connection to  create a one of a kind event at Squaw Valley in Tahoe featuring a special performance by Gym Class Heroes.

Other activities included an AE brand lounge with exciting giveaways, brand ambassadors, live DJ, a music video shoot as well as Adirondack chairs, and fire pits for relaxing and warming up.

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