AT&T had a challenge: they were about to introduce the fastest mobile network in all of the US, but the name left something to be desired.  4GLTE didn’t exactly roll off the tongue.  More over, people were already familiar with 4G – or at least they thought they were – so the huge leaps made by 4GLTE weren’t setting in.  iSL’s solution was an animation: part visual wow-factor, part explanation, the animation was a way to share the power of 4GLTE without the restrictions of a 30-second TV spot.