Better Homes & Gardens has one of the most loyal readerships of any in print. Across the board, in fact, their readership numbers were peerless especially with women between 18 and 34 years old. Data can be dull, however, and BHG struggled to concisely share their industry-leading metrics with advertising partners. With that goal in mind, Better Homes & Gardens came to ISL to create a 90-second long motion graphics piece that would say with type and music what an email failed to convey. The piece was written, designed and art directed by Zach Goodwin, and animated by Brock Boyts.