The Cinnamon Toast Crunch Cinna-Party was a two day, live-streamed activation controlled by the internet. Over 200k+ users took to the web to watch giant Cinnamon Toast Crunch characters react in real-time to digital accomplishments. Throughout the course of the two day Cinna-Party, over 50 special activations like the dance party, ferocious 8ft cinnasaurous rex, and cinna-ninja, were triggered. More than 16,000 online games were played, leading to the crazy squares being dunked in a giant bowl of milk 8 times during the Grand Finale!

There were a number of core components to the project like set design and construction, costume design and on-site activations. View the recap documentary and more information here.

See similar projects: Nickelodeon SpongeBob Skill Crane or Miller Coors’ Redds Apple Ale launcher.