For their epic SXSW activation, General Electric tapped ISL to build a Social Machine that would excite and delight festival-goers.

Meet the GE Social Fridge: a Vintage 1939 Model refrigerator that has been hacked to pop open after 10 people have checked-in to it on Foursquare, revealing a cache of ice cold beer. It’s paired with a custom Grandstand instance so you can see on a flatscreen how many check-ins are still required to open it.

Checkout the full recap here and the GE Garages mini-documentary here.