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For the annual Hess Toy Truck reveal, Hess wanted to take the unveiling of their highly-anticipated holiday truck to social. Using Grandstand‘s game-board style, we required 30,000 fans to take social actions on Facebook, foursquare, Twitter and Basno, we left the date of the truck’s reveal up to the public and displayed the board only as a Facebook tab. After each tile was ‘unlocked’ either a clue about the year’s truck was revealed or a teaser image of the truck was displayed. The result was 30,000 social actions taken in 4 days!