iStrategyLabs produced a social media research and recommendations package for The Walt Disney Company’s Longhorn Network (LHN). Our express purpose was to aggregate and analyze LHN related content across the social web in order to paint a full, consolidated picture of fan demand for LHN.

This report gave Disney a better understanding of the volume and sentiment of fan demand for this network, while providing recommendations for how to hone campaign messaging and engage influencers with new insights in hand.

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