When GMMB needed a campaign microsite for the MyMixify campaign with American Beverage Association, they partnered with ISL to develop a supporting online experience for the full campaign effort.
We crafted a microsite design and integrated social media platform to cater to the campaign’s teen audience and aggregate campaign social content from across the web.
The microsite features campaign creative, showcases social media engagement with ISL’s Grandstand, and offers tips and tools to help teens live an active, balanced lifestyle. We worked to encourage teens to actively participate in achieving a sensible mix of what they eat, drink and do everyday.
The results show a real impact. In its early campaign run, the beautifully designed site features user generated content and questions from across the country that showcase a balanced lifestyle. It’s exciting to see teens and adults engage around such an important issue, and we were happy to be able to play a role doing what we do best — integrating digital and social to create a cohesive, meaningful digital experience.