To help launch Redd’s Apple Ale, we built an actual launcher and connected it to the internet. In addition, we constructed our own Redd’s bar, customized to every last detail. We then asked users to use the Redd’s Launcher to help us cause as much destruction in the bar as possible, helping us push the boundaries of what real time marketing can be.
Bonus events like quadcopters, zombie takeovers, and even a dunk tank kept users coming back for more throughout the near 2 weeks that the live-streamed interactive game took place, and the result was a 12-day long series of hilarious non-stop entertainment!
A full blog post recap can be found here.