ISL delivered a SELFIE to the Lands’ End Holiday Pop Up shop in Midtown Manhattan (650 5th Ave NYC) — Smack in the center of retail heaven, giving shoppers a chance to show off their new look to the world. We even added a little bit of extra magic to the experience; when a photo is taken and e-mailed the mirror dispenses a discount coupon that is redeemable in the store!

Check it out in action below:

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Read more about our Lands’ End SELFIE and be sure to check out some of our other SELFIE deployments!