Michelle Rhee is arguably the most well-known education spokesperson in the world. From 2007 – 2010, she oversaw dramatic transformations in Washington DC’s public school’s as the city’s chancellor of education. After leaving in 2010, Michelle formed StudentsFirst, a tax-exempt non-profit political advocacy organization that works on education reform issues such as ending teacher tenure. The education space is filled with hot-button issues and intrenched interests, so the team at StudentsFirst turned to iStrategyLabs to create a video that explained the logic behind in their position on first-in-first-out in an impossible-to-misconstrue fashion. The piece was written and art directed by Zach Goodwin, designed by Rene Moffatt and animated by Brock Boyts. Michelle Rhee performed the voice over herself.