This summer, Kroger asked us to create a campaign highlight the food, fun, and flavor of summer. The project, #SummerToRemember, included a ton of content intermittently posted across social channels throughout summer. We turned Summer to Remember into five separate party themes: Camping, Movie Night, 4th of July, Pool Party, and Summer Games, ultimately creating 15 videos and 30 photos featuring recipes, crafts, and games for everyone.
Each theme had a custom, whimsical set that we concepted and then built out. You can see the progression of Pool Party from initial sketches to final build below!
Check out a few of our favorite moments from the campaign:
Some Impressive Statistics:
52+ million Facebook Impressions
2+ million Customers shared, liked, commented or watched the Facebook content
1.2+ million Video Views (95% completion rate)
15.3% video completion rate
Don’t forget to take a peek behind the scenes: