This summer, Kroger asked us to create a campaign highlight the food, fun, and flavor of summer. The project, #SummerToRemember, included a ton of content intermittently posted across social channels throughout summer. We turned Summer to Remember into five separate party themes: Camping, Movie Night, 4th of July, Pool Party, and Summer Games, ultimately creating 15 videos and 30 photos featuring recipes, crafts, and games for everyone.

Each theme had a custom, whimsical set that we concepted and then built out. You can see the progression of Pool Party from initial sketches to final build below!

 

Pool SketchPool Set

Check out a few of our favorite moments from the campaign:

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Some Impressive Statistics:

  • 52+ million Facebook Impressions
  • 2+ million Customers shared, liked, commented or watched the Facebook content
  • 1.2+ million Video Views (95% completion rate)
  • 15.3% video completion rate

Don’t forget to take a peek behind the scenes:

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