Facebook, already the biggest brand in social media, was looking for a better way to bridge the gap between celebrities and fans, specifically at live events. Behold: The Facebook “Mentions Box” which will make its debut at the 2014 Emmy Awards — allowing celebrities to “shake” the device to surface a fan question (pulling directly from an event’s Facebook Page) and immediately record a response back.

It was used by everyone from Jimmy Fallon, to Matthew McConaughey, to Ty Burrell and Jason Biggs — to stars from Game of Thrones, Orange Is the New Black, and HBO’s Silicon Valley.

After many discussions, brainstorms, and rapid prototyping efforts focused on how to best represent the Facebook platform in physical space, we landed on a simple concept drawing inspiration from mediums people already know and enjoy (landing on something between a Magic 8-Ball in function and an Etch-A-Sketch in form). Ultimately, we settled on a tablet encased in a polycarbonate form factor, with a luxury car finish.

Leading up to the Emmy’s, The Mentions Box was  featured on Access Hollywood by hosts Billy Bush and Shaun Robinson, and has been written about from Mashable, and Fast Company to USA Today, The Wall Street Journal, The Verge, and more.