Perhaps our best idea for Ford’s sponsorship of DCWEEK 2011 was this: to work with Charm City Cakes on building an tech-infused cake. We decided to build the world’s first Tweeting cake. When you tweeted with the right #hashtag, the cake would say your tweet. Super fun, super social, super experiential. What else could you ask for?

The Ford Tweeting Cake is part of the inspiration behind a new product/service offering we’re working on called Social Machines.